FIRST PROBIOTIC TOOTHPASTE - luv biotics advanced dental care is the first brand in the UK to incorporate dental probiotics into its formulations. Dental probiotics are scientifically validated to improve oral hygiene by re-balancing oral flora restoring oral health. They promote the growth of beneficial micro-organisms while minimising the harmful ones, addressing dental issues at their source. EFFECTIVE WHITENING INGREDIENTS- Luvbiotics Whitening toothpaste contains gentle but effective whitening ingredients, such as Pentasodium triphosphate, to help remove surface stains as part of a daily oral care routine for whiter teeth. HIGHLY EFFECTIVE UNIQUE INGREDIENTS - luv biotics toothpaste contains many exclusive ingredients in its formulation. Our signature formulation is blended with Xylitol as the primary sweetener. Xylitol is a natural sweetener that helps to prevent cavities and reduce tooth decay. MORE NATURAL INGREDIENTS - Our toothpaste is infused with extracts of Aloe-vera, and