FIRST TO THE MARKET WITH PROBIOTICS - Luvbiotics dental range is the first brand in Uk to use dental probiotics in formulations. Dental probiotics are clinically proven to improve oral hygiene through balancing oral flora. They promote the growth of beneficial bacteria while reducing the bad bacteria which cause dental issues HIGHLY EFFECTIVE UNIQUE INGREDIENTS - Luvbiotics toothpaste contains many unique ingredients in its formulation. Our unique formulation is blended with Xylitol as the main sweetener. Xylitol is a natural sweetener that helps to prevent cavities and reduce tooth decay. MORE NATURAL INGREDIENTS - Our toothpaste is blended with natural extracts of Aloe-vera, and Wild Mint oil to provide fresh breath and a milder pleasant experience NO SLS OR SODIUM SACCHARIN- These 2 ingredients are widely used because of cost-effectiveness. We use milder foaming agents and tooth-friendly sweeteners. Our fresh breath toothpaste also contains no artificial colours or flavours HAPPY HE