Marketing & Communications On The Job : Passionpreneur Publishing : 9781761240737 : 1761240730 : 01 Feb 2023 : Are you looking to establish a marketing and communications department from scratch? Are you an aspiring student new to the marcomms field altogether? Or are you already established in the profession, but looking to increase your success? Regardless of your background, Marketing and Communications on the Job is the must-read strategic guide for marketing professionals who want to make an impact. Author Marwa Kaabour shares tried-and-tested frameworks, effective checklists, and tangible skills that you can use to decode the disciplines of marketing and communications. Discover practical tools for leading impactful marketing departments, establishing and growing brands, and ensuring the profitability of your team. The world is changing at a rapid speed, and the lines between marketing and communications are blurring. Budgets are shrinking, but expectations are