Goods : Fordham University Press : 9780823280230 : 0823280233 : 24 Jul 2018 : Objects are all around us?and images of objects, advertisements for objects. Things are no longer merely purely physical or economic entities: within the visual economy of advertising, they are inescapably moral. Any object, regardless of its nature, can for at least a moment aspire to be ?good,? can become not just an object of value but a complex of possible happiness, a moral source of perfection for any one of us. This provocative book, already available in Italian, French, and German, and written by a major new figure in European thought, argues that our relation to things is what makes us human. For Coccia, the object world must be conceived as the site of what the philosophical tradition has considered "the good," and the flat surfaces of billboards and posters become the first form of any object-oriented ontology. Positing a radical political praxis against a facile materialist critique of things