Virtualization Adoption in Small Businesses : Fatima Publishing : 9787469579889 : 7469579885 : 27 Jul 2023 : What guides the decision-making process of individuals has been the focus of psychologists, theologians, and scientists since the beginning of time. Understanding the processes surrounding decision theories is critical in the development of products and services destined for a target audience. Without proper application of decision theory throughout the design and development phases of a delivery, the chances of failure in achieving adoption could represent a significant loss of time, material, and resources. The purpose of this research study was to investigate three factors potentially influencing adoption and implementation of server virtualization technologies in small businesses