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Taylor & francis
Transcultural Marketing : Routledge : 9780765643001 : 0765643006 : 06 Jun 2014 : Because American consumers transmigrate between social identities in expressing their values and affiliations, marketers must apply transcultural marketing methods and offer a cultural values proposition to build long-term customer relationships. This unique book weaves these topics into profiles of 9 influential American subcultures currently shaping their members marketplace choices.
58.99 GBP
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