Advertising Campaign Design: Just the Essentials By Blakeman, Robyn

Category

Advertising

Store

Wordery

Brand

Taylor & francis

Advertising Campaign Design: Just the Essentials : Routledge : 9780765625526 : 0765625520 : 28 Jul 2011 : The author's step-by-step approach to campaign design dissects the creative process necessary to design a successful integrated marketing communications campaign one topic at a time, creating an invaluable research tool that students and professors alike will refer to time and time again.

185 GBP