Public Relations Ethics and Professionalism : Routledge : 9780415630382 : 041563038X : 22 Jun 2014 : "Do professions really place duty to society above clients' or their own interests? If not, how can they be trusted? While some PR scholars claim that public relations serves society and enhances the democratic process, others suggest that it is little more than propaganda, serving the interests of global corporations. This is not an argument about definitions, but about ethics - yet this topic is barely explored in texts and theories that seek to explain PR and its function in society.This book places PR ethics in the wider context of professional ethics and the sociology of professions. By bringing together literature from fields beyond public relations - sociology, professional and philosophical ethics and Jungian psychology - it integrates a new bodyof ideas into the debate. The unprecedented introduction of Jungian psychology to public relations scholarship shifts the debate beyond