Leveraging Knowledge Assets 9783835004566 (Paperback)

Categorie

Business innovation

Winkel

Wordery

Merk

Deutscher universitätsverlag

Leveraging Knowledge Assets : Deutscher Universitätsverlag : 9783835004566 : 3835004565 : 26 Sep 2006 : Ulrich Lichtenthaler analyzes the main challenges of externally leveraging technology with a focus on strategy, process, organization, culture and reputation. On this basis he investigates the management and performance of external technology commercialization in more than 150 European firms. He presents a detailed benchmarking analysis and empirically identifies success factors for the management of external technology exploitation.

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