Change Magic : 9781908293046 : 01 Jan 2013 : What is change? Is it something that you do? Or is it something that happens? Is it even possible to change? To improve? And why are managers and leaders always changing something? Culture change programs, behavioural change programs, service improvement programs? Why can't people just leave things the way they are? Corporate managers know that change is expensive, and traditional change programs are largely ineffective. Culture change doesnt change the culture, because culture isn't the cause of the problem, and it's not even something that you can change anyway. And yet, you absolutely know when it is different. This is the very essence of Change Magic, that you cannot improve anything. You cannot even change anything. What you can do is to take action, to do something today that you did not do yesterday. Change is not an action, it's a perception.