Category
Management decision making
Store
Wordery
Brand
Oup usa
Strategy as Action : Oxford University Press : 9780195161441 : 0195161440 : 29 Sep 2005 : Strategy as Action presents an action plan for how firms can build, improve, and defend their competitive advantage at every stage of their life cycle. For start-up firms entering a market, it provides a model for exploiting competitive uncertainty and blind spots; for growth firms who have established some market advantages, it provides an action plan for exploiting relative resources; for mature firms, it explains how to exploit market position; finally, for firms that have no decisive resource advantage, it provides an action plan based on firm co-operative reactions.
68 GBP
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