Rethinking the Enterprise : Routledge : 9781783532261 : 1783532262 : 16 Jun 2014 : The challenges of the 21st century are immense: implementing a more sustainable development model, maintaining markets and societies as open as possible, deploying entrepreneurial dynamism in the service of the common good, boosting employment, reindustrializing Western countries while promoting the development of emerging countries. ... How can we better focus our extraordinary creative capacity to meet the challenges ahead?If there is a key trend in our time, it is that of the progress of science and technology. This trend has become a steamroller, whatever the vagaries of history and economic conditions. It is enterprise that transforms, often as soon as they emerge, scientific knowledge and technologies into products and services. By mastering the methods and tools of techno-science, it has the power of knowledge behind its economic strategies. Techno-science constantly provides new opportunities and