Powers Brown Architecture : Images Publishing : 9781864709827 : 1864709820 : 03 Oct 2024 : You've heard of the "Starchitects." Now meet the "Marketects." This monograph spans all twenty-five years of Powers Brown Architecture and evinces why all clients deserve good design. "Marketecture," a term coined by Powers Brown Architecture as an antithesis to the "Starchitecture," is a market-driven strategy for striving for the best design solutions for all clients. Through this bottom-up approach, Powers Brown seeks cutting-edge solutions that elevate a seemingly mundane building type beyond client expectations. Its dedication to working with clients to develop cost-effective, market-driven buildings without sacrificing good design has resulted in a broad range of commercial projects that respond to everyday pragmatics while still exhibiting strong architectural ideas and developing new technologies along the way. In Powers Brown Architecture: Commodity and Virtue in Architecture, the firm