Optimising Emotions, Incubating Falsehoods : Palgrave MacMillan : 9783031135538 : 3031135539 : 22 Nov 2023 : This open access book deconstructs the core features of online misinformation and disinformation. It finds that the optimisation of emotions for commercial and political gain is a primary cause of false information online. The chapters distil societal harms, evaluate solutions, and consider what must be done to strengthen societies as new biometric forms of emotion profiling emerge. Based on a rich, empirical, and interdisciplinary literature that examines multiple countries, the book will be of interest to scholars and students of Communications, Journalism, Politics, Sociology, Science and Technology Studies, and Information Science, as well as global and local policymakers and ordinary citizens interested in how to prevent the spread of false information worldwide, both now and in the future.