Interactive Voice Assistants for Travel Planning. Insights for Tourism Marketing Communication of Destination Management Organizations : Grin Verlag : 9783346224798 : 3346224791 : 01 Sep 2020 : Master's Thesis from the year 2020 in the subject Communications - Multimedia, Internet, New Technologies, grade: 1,0, FH Vienna (Kommunikation, Marketing & Sales Management), language: English, abstract: In the master's thesis, the differences in the consumer behavior between Millennials and Best Agers regarding the use and acceptance of Interactive Voice Assistants for travel planning are therefore examined in more detail. In order to answer the overall research question, factors for the acceptance and use of Interactive Voice Assistants for travel planning were identified with the help of an established model in the field of acceptance research. Based on these factors, a questionnaire was designed and carried out among people of different ages, to which Millennials and Best Agers can be assig