Category
Business & economics books
Store
Wordery
Brand
Phi learning
E-commerce: An Indian Perspective : PHI Learning : 9788120336216 : 30 Jan 2010 : The comprehensive coverage of this third edition equips the students with the latest information in e-commerce concepts, models, strategies, and techniques that can be used to build useful e-commerce applications. The range of topics covered is broad, making this book a solid introductory text for the rapidly expanding number of courses in e-commerce for business students at the undergraduate or MBA level, and also for students pursuing courses in computer applications, information technology and information science. The book features several comprehensive and diverse case studies and data on Indian corporations, showing success and failure of their Web-based electronic business models. New material on developments in technology and general business strategy has been added in all chapters. The Internet trade has posed significant challenges to the legal system of all countries. A separate chapter on legal
20.77 GBP
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