Customer Loyalty and Success By James J. Lynch 9780333639108

Category

Customer services

Store

Wordery

Brand

Palgrave macmillan uk

Customer Loyalty and Success : Palgrave Macmillan : 9780333639108 : 0333639103 : 19 Jun 1995 : This new book focusses upon customer care in relation to Human Resource Management issues and strategic planning. It addresses the objective of customer loyalty and retention in relation to business success and shows how this can integrate a company's strategy with regard to Marketing, Human Resource Management, Quality and Management of Change. This is an innovative book in a topical area that draws upon case study material.

119.99 GBP