Complaint Management and Channel Choice 9783319181783 (Paperback)

Category

Customer services

Store

Wordery

Brand

Springer international publish

Complaint Management and Channel Choice : Springer : 9783319181783 : 3319181785 : 01 Jun 2015 : This book investigates customer perceptions and expectations of complaint channels. In addition to the conventional channels, the adequacy of online social networks as new complaint channel is analysed. The managerial recommendations to improve customer satisfaction are based on a survey and reveal critical determinants of customer channel choice and their expectation and perception of each complaint channel.

44.99 GBP