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David Packard
Much more personal than standard corporate histories, David Packard's The HP Way provides insights into managing and motivating people and inspiration for would-be entrepreneurs. This bestselling classic joins the Collins Business Essentials line-up with a new Note from Steve Jobs. From a one-car-garage company to a multibillion-dollar industry, the rise of Hewlett-Packard is an extraordinary tale of vision, innovation and hard work. Conceived in 1939, Hewlett-Packard earned success not only as a result of its engineering know-how and cutting-edge product ideas, but also because of the unique management style it developed - a way of doing things called 'the HP way'. Decades before today's creative management trends, Hewlett-Packard invented such strategies as 'walk-around management', 'flextime', and 'quality cycles'. Always sensitive to the needs of its customers and responsive to employee input, Hewlett-Packard earned massive steady growth that far outshone its competitors' vacillati
188 SEK
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