Two world-renowned experts on innovation and digital strategy explore how real-time data and AI will radically transform physical productsand the companies that make them.Tech giants like Facebook, Amazon, and Google can collect real-time data from billions of users.For companies that design and manufacture physical products, that type of fluid, data-rich information used to be a pipe dream. Now, with the rise of cheap and powerful sensors, supercomputing, and artificial intelligence, things are changingfast.In Fusion Strategy, world-renowned innovation guru Vijay Govindarajan and digital strategy expert Venkat Venkatraman offer a first-of-its-kind playbook that will help industrial companies combine what they do bestcreate physical productswith what digitals do bestuse algorithms and AI to parse expansive, interconnected datasetsto make strategic connections that would otherwise be impossible.The laws of competitive advantage are changing, rewarding those who have the most robus