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Master the art and science of data storytelling--with frameworks and techniques to help you craft compelling stories with data. The ability to effectively communicate with data is no longer a luxury in today's economy; it is a necessity. Transforming data into visual communication is only one part of the picture. It is equally important to engage your audience with a narrative--to tell a story with the numbers. Effective Data Storytelling will teach you the essential skills necessary to communicate your insights through persuasive and memorable data stories. Narratives are more powerful than raw statistics, more enduring than pretty charts. When done correctly, data stories can influence decisions and drive change. Most other books focus only on data visualization while neglecting the powerful narrative and psychological aspects of telling stories with data. Author Brent Dykes shows you how to take the three central elements of data storytelling--data, narrative, and visuals--and combi

Effective Data Storytelling

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pbExplore different perspectives and approaches to create more effective visualizationsbppiMakeoverMondayi offers inspiration and a giant dose of perspective for those who communicate data. Originally a small project in the data visualization community, iMakeoverMondayi features a weekly chart or graph and a dataset that community members reimagine in order to make it more effective. The results have been astounding hundreds of people have contributed thousands of makeovers, perfectly illustrating the highly variable nature of data visualization. Different takes on the same data showed a wide variation of theme, focus, content, and design, with side-by-side comparisons throwing more- and less-effective techniques into sharp relief.ppThis book is an extension of that project, featuring a variety of makeovers that showcase various approaches to data communication and a focus on the analytical, design and storytelling skills that have been developed through MakeoverMonday. Paging through 

#Makeovermonday | Murray Eva | Twarda

strongA guide to using the power of storytelling for success in business of all types and sizes, whether you're an online marketer, advertising professional, salesperson in any field, small business owner, independent contractor, or Fortune 500 executivebr strongbr The corporate world is flooded with data spreadsheets, charts, graphs, and yawn-inducing PowerPoint presentations. But human brains are wired for emstoriesem. Stories help us make sense of the world. Stories move us in ways that data can't, and a well-told story trumps a mountain of facts and figures. p Matthew Dicks has learned the value of storytelling in his career as a novelist, marketing consultant, and award-winning slam storyteller. He's found that the basic principles of effective storytelling are universal and teachable. In emStories Sellem, he applies those principles to business communication, guiding readers to craft stories that connect with audiences -- whether a single person or a crowded auditorium. p Jam-pac

Stories Sell | Dicks Matthew | Twarda

pScience classes develop scientists, however, not always effective communicators. This leads to scientists who understand the issues and the range of solutions, but not necessarily how to actively connect with audiences or impact behaviors. emSpeaking of the Environment What Your Science Classes Didn't Teach You About Effective Communicationem is a guidebook to help connect science and environmental needs with winning communication strategies.ppbrppIf you are a scientist or anyone who needs to communicate with non-scientists, the authors wrote this book for you.ppbrppThroughout this book, readers will learn tips and tricks to pullilisten to diverse perspectives to understand what audiences valueliliinform outreach strategies liliminimize jargon to avoid losing audiencesliliincorporate storytelling to engage audiences andlilicreate sticky messages combat the misinformation epidemiclilivisualize data and information, and much moreliulpbrppIn emSpeaking of the Environment, emJasinski and 

Speaking of the Environment | Jasinski Paula | Twarda

pstrongCreate powerful data visualizations and unlock intelligent business insights with TableaustrongppbrppstrongKey Features strongpulliExplore all the latest Tableau 2019 features and redefine business analytics for your organizationliliCreate impressive data visualizations and interactive dashboards to get insights from your dataliliLearn effective data storytelling to transform how your business leverages data and makes decisionsliulpbrppstrongBook Description strongppTableau is the gold standard of business intelligence and visual analytics tools in every industry. It enables rapid data visualization and interpretation with charts, graphs, dashboards, and much more. Updated with the latest features of Tableau, this book takes you from the foundations of the Tableau 2019 paradigm through to advanced topics.ppbrppThis third edition of the bestselling guide by Tableau Zen Master, Joshua Milligan, will help you come to grips with updated features, such as set actions and transparent 

Learning Tableau 2019 | Milligan Joshua N. | Paperback | Twarda

pThis book sheds light on marketing effectiveness and accountability marketing in small and medium-sized enterprises SMEs. Using a multi-method investigation, it includes a knowledge inquiry of marketing knowledge and customer knowledge, a qualitative inquiry utilizing semi structured interviews and thematic data analysis, a quantitative analysis utilizing survey and structural equations modelling, and a case study that employs both narrative storytelling data analysis and an accountability audit with a techno marketing SME. p p SMEs generally face financial constraints that limit their ability to carry out the marketing function. Addressing this limitation, the author presents conceptual models based on the resource based view and the knowledge based view to show how marketing capabilities can lead to performance improvement in the SMEs. The lessons learnt provide guidance in the practice of marketing for small and medium firms to be more effective in their marketing investments and m

Marketing Effectiveness and Accountability in Smes | Smith Trevor A. | Twarda

pThis book shows the role data plays in communication and marketing and how it can be used as an important source for storytelling. Because data, as a raw material of the digital age, inspires corporate strategy. Provided it is collected, interpreted and processed properly, it provides new and sometimes surprising insights into contexts and offers the opportunity to develop exciting stories from it. Stories that also create relevance with regard to corporate goals, spark dialogues and make communication effective. p The author explains in an easy-to-understand way how data-based communication strategies can be turned into gripping stories. He also provides useful tools and shows why data can lie, how important its visual processing is, where its use meets ethical limits and why data protection is also a business opportunity. Using practical examples, the book offers marketing and communication experts - but also interested managers from other disciplines - numerous inspirations and new

Storytelling with Data | Eckert Hans | Wilhelm | Twarda

Business presentations could be simpler, more engaging and so much more effective, and our business lives so much more rewarding if we remember to restore the emotional power of storytelling. In an age that is Data Rich but Insight-Poor and when most people in the world of business find themselves caught up in a system of numbers and spread sheets, this book shows that the time has come to restore the lost art of storytelling to put the  author back in  authority to write less and think more. Though a simple step-by step approach, the author shows that we need to change how we communicate in our day-to-day lives, and that if we revert to our inherent role as storytellers we are more likely to be both more effective and productive, and a lot less frustrated into the bargain.

The Storytelling Book | Tasgal Anthony | Twarda

This edited collection brings together voices of the strongest thought leaders on diversity, equity and inclusion in the field of statistics and data science, with the goal of encouraging and steering the profession into the regular practice of inclusive and humanistic leadership. It provides futuristic ideas for promoting opportunities for equitable leadership, as well as tested approaches that have already been found to make a difference. It speaks to the challenges and opportunities of leading successful research collaborations and making strong connections within research teams. Curated with a vision that leadership takes a myriad of forms, and that diversity has many dimensions, this volume examines the nuances of leadership within a workplace environment and promotes storytelling and other competencies as critical elements of effective leadership. It makes the case for inclusive and humanistic leadership in statistics and data science, where there often remains a dearth of women 

Leadership in Statistics and Data Science | Golbeck Amanda L. | Twarda

This is Richard Baker's 2017 dissertation study. Baker found 16 common experiences lived by TPRS teachers, 12 obstacles to overcome, and he made 4 recommendations for teachers to consider in their classrooms. His Chapter 2 includes an extensive and critical review of many related research studies done on this methodological approach. TPRS is a research-based, evidence-based, and research-validated method. It has been found effective for promoting classroom second language acquisition SLA in a variety educational contexts, for learning several different languages, and from pre-literate, to K-12, with gifted and special needs students, at the university, and with adult learners at every level of language teaching and proficiency. The data suggest that educators and administrators should 'support' and not block TPRS use. Baker believes educational leaders, once aware of the research, will support, and 'not resist' TPRS teachers.

Teachers' Experiences with the Teaching Proficiency Through Reading and Storytelling | Baker Ed D. Richard J. | Twarda

pFrom tracking down information to symbolising human experiences, this book i iis your guide to telling more effective, empathetic and evidence-based data stories.p pDrawing on cross-disciplinary research and first-hand accounts of projects ranging from public health to housing justice, iThe Data Storytelling Workbook iintroduces key concepts, challenges and problem-solving strategies in the emerging field of data storytelling. Filled with practical exercises and activities, the workbook offers interactive training materials that can be used for teaching and professional development. By approaching both 'data' and 'storytelling' in a broad sense, the book combines theory and practice around real-world data storytelling scenarios, offering critical reflection alongside practical and creative solutions to challenges in the data storytelling process, from tracking down hard to find information, to the ethics of visualising difficult subjects like death and human rights.p pp p p pp

The Data Storytelling Workbook | Feigenbaum Anna | Paperback | Twarda

pbiValue-Driven Data iexplains how data leaders and managers can develop data-driven opportunities and solutions for their organizations.b pBy focusing on the value of data, ibValue-Driven Data biexplores how organizations can understand their business problems and come up with better solutions, aligning data storytelling with business needs. The book reviews the main challenges that plague most data-to-business interactions and offers actionable strategies for effective data value implementation, including methods for incentivising change. pibValue-Driven Databi is supported by tried-and-tested frameworks that can be applied to different contexts and organizations. It features cutting-edge examples relating to digital transformation, data strategy, resolving conflicts of interests, building a data PL and AI-driven value predictor methodology. The book recognizes different types of data value, ranging from data-based digital transformation to increased monetization, diversity and inclu

Value | Driven Data | Odaro Edosa | Twarda

pstrongSharpen your data visualization skills with Tableau 10 Bootcampstrongp pstrongKey Featuresstrongp ul liMake informed decisions using powerful visualizations in Tableauli liLearn effective data storytelling to transform how your business uses ideasli liUse this extensive bootcamp that makes you an efficient Tableau user in a short span of timeli ul pstrongBook Descriptionstrongp pTableau is a leading visual analytics software that can uncover insights for better and smarter decision-making. Tableau has an uncanny ability to beautify your data, compared to other BI tools, which makes it an ideal choice for performing fast and easy visual analysis.p pA military camp style fast-paced learning book that builds your understanding of Tableau 10 in no time. This day based learning guide contains the best elements from two of our published books, Learning Tableau 10 - Second Edition and Tableau 10 Business Intelligence Cookbook, and delivers practical, learning modules in manageable chun

Tableau 10 Bootcamp | Milligan Joshua N. | Twarda

pstrongemStorytelling at Workem strongis a groundbreaking book about the power of personal storytelling to spark insight, meaning, and innovation - especially in the modern day workplace where data and information have too often supplanted knowledge and wisdom. The author of the book, strong Mitch Ditkoffstrong, has been an innovation provocateur to some of the world's most forward thinking organizations since 1987 and has come to realize that the single most effective way to jump start wisdom in the workplace is via the sharing of well told stories - first person moments of truth that have embedded within them the DNA of what it really takes to be a positive force for change, on or off the job.p pPart One of emStorytelling at Workem includes 37 of the author's own stories from the front lines of business, both as the Co-Founder of Idea Champions - a leading innovation consultancy - and earlier in his life, as a young entrepreneur trying to find his way in the world. The stories are en

Storytelling at Work | Ditkoff Mitch | Twarda

pbMaster the art and science of data storytelling--with frameworks and techniques to help you craft compelling stories with data.bp pThe ability to effectively communicate with data is no longer a luxury in today's economy it is a necessity. Transforming data into visual communication is only one part of the picture. It is equally important to engage your audience with a narrative--to tell a story with the numbers. iEffective Data Storytelling iwill teach you the essential skills necessary to communicate your insights through persuasive and memorable data stories.p pNarratives are more powerful than raw statistics, more enduring than pretty charts. When done correctly, data stories can influence decisions and drive change. Most other books focus only on data visualization while neglecting the powerful narrative and psychological aspects of telling stories with data. Author Brent Dykes shows you how to take the three central elements of data storytelling--data, narrative, and visuals--a

Effective Data Storytelling | Dykes Brent | Twarda

bHow to use storytelling to move people to actionbpIn today's hyper-competitive business environment, leaders who can engage and inspire their teams and organisations have a distinct advantage. Using the art of effective storytelling, leaders can defeat information overload to inspire the emotion and effort needed to adopt new strategies, attract new clients, or win new business.ppDry facts and data fade from memory over time, but an engaging story is difficult to forget. In iHookedi, communication and business storytelling experts Gabrielle Dolan and Yamini Naidu use real-world examples and proven, effective techniques to teach the skill of great business storytelling. They explain what good storytelling is, why business leaders need to learn it, how to create effective stories, and how to practice for perfection.pulliOffers proven advice on telling engaging, inspiring storiesliliIncludes real-world examples and case studies of what to do and not to doliliFeatures tips, lists, checkli

Hooked | Dolan Gabrielle | Twarda

pbiValue-Driven Data ibbexplains how data and business leaders can co-create and deploy data-driven solutions for their organizations.b p biValue-Driven Data ibexplores how organizations can understand their problems and come up with better solutions, aligning data storytelling with business needs. The book reviews the main challenges that plague most data-to-business interactions and offers actionable strategies for effective data value implementation, including methods for tackling obstacles and incentivizing change. p biValue-Driven Dataib is supported by tried-and-tested frameworks that can be applied to different contexts and organizations. It features cutting-edge examples relating to digital transformation, data strategy, resolving conflicts of interests, building a data PL and AI value prediction methodology. Recognizing different types of data value, this book presents tangible methodologies for identifying, capturing, communicating, measuring and deploying data-enabled opport

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pHow can music withstand the death and destruction brought on by war Global conflicts of the 20th century fundamentally transformed not only national boundaries, power relations, and global economies, but also the arts and culture of every nation involved. An important, unacknowledged aspect of these conflicts is that they have unique musical soundtracks. iMusic in World War IIi explores how music and sound took on radically different dimensions in the United States and Europe before, during, and after World War II. Additionally, the collection examines the impact of radio and film as the disseminators of the war's musical soundtrack. Contributors contend that the European and American soundtrack of World War II was largely one of escapism rather than the lofty, solemn, heroic, and celebratory mode of war music in the past. Furthermore, they explore the variety of experiences of populations forced from their homes and interned in civilian and POW camps in Europe and the United States, 

Music in World War II | Potter Pamela M. | Twarda

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