bHow to use storytelling to move people to actionbpIn today's hyper-competitive business environment, leaders who can engage and inspire their teams and organisations have a distinct advantage. Using the art of effective storytelling, leaders can defeat information overload to inspire the emotion and effort needed to adopt new strategies, attract new clients, or win new business.ppDry facts and data fade from memory over time, but an engaging story is difficult to forget. In iHookedi, communication and business storytelling experts Gabrielle Dolan and Yamini Naidu use real-world examples and proven, effective techniques to teach the skill of great business storytelling. They explain what good storytelling is, why business leaders need to learn it, how to create effective stories, and how to practice for perfection.pulliOffers proven advice on telling engaging, inspiring storiesliliIncludes real-world examples and case studies of what to do and not to doliliFeatures tips, lists, checkli