ISBN 978-3-8365-8509-5 Edition: English The sneaker as (hyper)object A making-of of the ten sneaker icons by Virgil Abloh and Nike In 2016, sporting goods manufacturer Nike and fashion designer Virgil Abloh teamed up for a sneaker collection. With their project "The Ten", they celebrated ten of the Oregon-based company's most legendary models and revived the culture of the sneaker - from the Air Jordan 1 to the Air Max 90, from the Air Force 1 to the Air Presto. Virgil Abloh's redesigns offer deep insights into technical ingenuity and the creation of cultural goodness. He played with building blocks of visual language, combining the originality of the original models with slang terms and local idioms of its wearers. Inspired by the sophistication of Dadaism, architectural theory and avant-garde happenings, he analyzed what makes each shoe "iconic" and deconstructed them into artful assemblages - each new creation is at once a piece of industrial design, a readymade sculpture and a g