The Vegan Studies Project : University of Georgia Press : 9780820348551 : 0820348554 : 01 Oct 2015 : This inescapably controversial study envisions, defines, and theorizes an area that Laura Wright calls vegan studies. We have an abundance of texts on vegans and veganism including works of advocacy, literary and popular fiction, film and television, and cookbooks, yet until now, there has been no study that examines the social and cultural discourses shaping our perceptions of veganism as an identity category and social practice. Ranging widely across contemporary American society and culture, Wright unpacks the loaded category of vegan identity. She examines the mainstream discourse surrounding and connecting animal rights to (or omitting animal rights from) veganism. Her specific focus is on the construction and depiction of the vegan body?both male and female?as a contested site manifest in contemporary works of literature, popular cultural representations, advertising, and new med