Joico Color Balance Purple Shampoo is a professional-grade, color-correcting hair care product designed to keep blonde and gray hair looking vibrant and free from unwanted yellow or brassy tones. This specially formulated shampoo is part of Joico's Color Balance series and is renowned for its ability to maintain the cool, ashy, or silver shades in colored or natural blonde and gray hair.Key features:Purple Toning: The shampoo contains purple pigments that neutralize and counteract yellow and brassy tones in the hair, restoring a cooler, more natural blonde or gray color.Sulfate-Free Formula: It is sulfate-free, making it gentle on the hair and suitable for daily or regular use without causing excessive dryness or damage.Color Protection: It helps protect the longevity and vibrancy of your hair color, whether it's natural or professionally colored, by preventing color fade.Strengthens and Conditions: This shampoo not only tones your hair but also provides nourishment and moist