Joico Color Balance Blue Shampoo is a specialized haircare product designed to maintain and enhance the vibrancy of brunette hair with cool or ash undertones. This shampoo is part of Joico's Color Balance collection, which is known for its ability to extend the life of hair color and keep it looking fresh and beautiful. Specifically formulated for brunettes, this blue shampoo helps to neutralize unwanted orange or brassy tones, leaving your hair looking rich and balanced.The unique blue-violet pigment in this shampoo works to counteract the warm, red, or orange tones that can develop in brunette hair over time, especially if it has been chemically treated. This formula not only helps preserve your hair color but also nourishes and protects it, leaving it feeling soft, manageable, and vibrant.How to Use:Wet Your Hair: Start by thoroughly wetting your hair in the shower. Make sure your hair is completely saturated with water before applying the shampoo.Dispense Shampoo: Squeeze an a