American Crew presents Pre-Styling Shampoos - the first shampoos that take your hair styling from 80% to 100%. They cleanse the hair and prepare it for styling so that your hairstyle can develop its full potential. The Pre-Styling Forming Cleanser is an innovative men's hair care shampoo that enhances and defines curls straight out of the shower. Start your hair care routine with our Forming Shampoo and its effective formula that gently cleanses the hair and gives your curls definition and separation. It offers multiple benefits that are suitable for all curl types. It helps to balance the microbiome of your scalp, creating the ideal environment for healthy hair growth. The shampoo uses advanced biomimetic vegan lipids from jojoba oil to form a protective layer on each hair fiber. The innovative technology helps to retain moisture and protects against humidity. As a result, this shampoo nourishes, softens and defines curls while improving their shape and vitality. The lightweight formu