A Short Novel on Men's Fashion : Marsilio Editori : 9788829703135 : 8829703133 : 08 Oct 2020 : A behind-the-scenes history of Pitti Uomo and the creative development of men's fashion over the past 40 years Since the 1980s, men's fashion has left behind the staid predictability of earlier years and undergone a fundamental mutation. Men are now acknowledged to have the same desires as women in deriving pleasure from appearance and ornament. The time when a wife would choose her husband's clothes for him is long over. Fashion marketed to men, presented at Fashion Week shows and distributed in specialized stores, has gotten more and more exciting, and men's fashion has accordingly enjoyed a growing critical recognition of its creative nature. Since 1972 Pitti Uomo, the trade show for men's fashion held twice a year in Florence, has been the principal protagonist of these developments. Registering minimal variations in trends as well as great changes, Pitti Uomo has become the most influe