Merchants of Style : Reaktion Books : 9781789146691 : 1789146690 : 01 Apr 2023 : Looking at Andy Warhol's legacy as maker and muse, this book offers a critical examination of the coalescence of commerce and style.   Merchants of Style explores the accelerating convergence of art and fashion, looking at the interplay of artists and designers, and the role of institutions?both public and commercial?that have brought about this marriage of aesthetic industries. The book argues that one figure more than any other anticipated this moment: Andy Warhol. Beginning with an overview of art and fashion's deeply entwined histories, and then picking up where Warhol left off, Merchants of Style tells the story of art's emboldened forays into commerce and fashion's growing embrace of art. As the two industries draw closer together than ever before, this book addresses urgent questions about what this union means and what the future holds.