Throughout history, the use of concrete in architecture has been indispensable to its evolution. Over time, pioneers such as Tadao Ando have played with the seemingly rigid and cold nature of this material. Whether perceived as cold stone, as a rough modular pattern, as a plastic material or as cast stone, the unique texture of concrete has always intrigued architects and designers. SOFTCRETE is a tribute to iconoclasts like Ross Lovegrove and the beauty of concrete. With SOFTCRETE, renowned designer Ross Lovegrove has transformed concrete from a cold, hard material into something that evokes comfort, warmth and softness through a revolutionary action typical of radical design. The extraordinary SOFTCRETE seating collection completely redefines the concept of seating, providing a comfortable and relaxing experience that breaks completely from convention. Made of polyurethane foam, it includes a modular sofa consisting of center and corner elements and a coffee table. Lovegrove create