**501 COTTON JEANS BY LEVI'S** 501 with the classic straight leg and their unmistakable style, they are a veritable role model for all jeans in the world, etched into the collective imagination since Levi Strauss invented them in 1873\. To this day they have never gone out of fashion. And they never will. This model then features a shortened silhouette that enhances the figure. **CHARACTERISTICS** * regular fit * Cotton * 5 pockets * Stretch * Regular leg * Composition: 100% cotton * Color: Blue **THE BRAND** In 1852 Levi Strauss, an immigrant from Bavaria, opened a haberdashery business in San Francisco, at the height of the California Gold Rush. His day-to-day business enabled him to identify a need among local workers: garments that could withstand anything. Together with tailor Jacob Davis he had the intuition to combine copper rivet reinforcements and an extremely tough fabric, denim: thus in 1873 the first work suit to the waist was born. Today we call that garment "blue jea