Smooths | Calms | Transforms Give hair an instant dose of smooth with this transformative treatment. Virtue® Un-Frizz Cream is a leave-in treatment cream that instantly transforms hair’s texture. It works to condition and smooth hair, wet or dry, eliminating frizz and locking out humidity to keep it sleek all day. Their patented Alpha Keratin 60ku® protein binds directly to the hair, filling and smoothing cracks and crevices along the cuticle, no chemical treatments or heavy waxes needed. It adjusts to the unique needs of any hair type—straight hair becomes sleeker, wavy hair grows smoother, curls gain definition, and frizz is tamed across the board. IDEAL FOR: - Hair prone to frizz or likely to react in humidity. - Curly hair seeking frizz-free curl definition. - Safe for colour-treated and chemically treated hair.