Turn unruly, frizz-prone strands into manageable hair on its best behaviour. Virtue® Smooth Shampoo works to both cleanse and calm unruly hair. Infused with restorative ingredients, it refines and de-frizzes strand by strand to seal in moisture and shine. Formulated with first-of-its-kind Alpha Keratin 60ku® protein, this shampoo and conditioner duo act as a powerful in-shower daily smoothing treatment for hair. They re-pave rough cuticles and reduce friction between each strand, tackling frizz at the source for hair care goes light years beyond basic cleansing. A restorative blend of herbs, fruits, and citrus, incorporating soothing lavender and fresh mint essential oils. Suitable for all hair types, especially those with frizz-prone, wavy, or curly hair. Safe for colour-treated and chemically treated hair. Results: 97% of women said their hair looked smoother.* 97% of women said their hair looked healthier.* 80% of women felt their hair looked smoother and more hydrated.** * Consumer