- 97% of women said their hair looked smoother.(1) - 97% of women said their hair looked healthier.(1) - 80% of women felt their hair looked smoother and more hydrated.(2) (1)Consumer Perception Study of 51 women who used Smooth Shampoo and Conditioner and Un-Frizz Cream for 1 week (7 uses). (2)Consumer Perception Study of 45 women who used Smooth Shampoo and Conditioner for 2 weeks (10 uses). FOR DULL, FRIZZY HAIR Re¬ne, defrizz, and hydrate hair with Virtue's super-silkening Smooth Shampoo and Conditioner and best-selling Restorative Treatment Mask, an intensely moisturizing, three-minute mender for all hair types. - All hair types, especially those with frizz-prone, wavy, or curly hair. - Safe for color-treated and chemically treated hair. OUR BRAND IS FREE OF SULFATES, PARABENS, PHTHALATES, SYNTHETIC COLORS AND DYES. GLUTEN FREE. CRUELTY FREE. TEST RESULTS - 97% of women said their hair looked smoother.(1) - 97% of women said their hair looked healthier.(1) - 80% of women felt thei