Variations on a Rectangle : University of Texas Press : 9781477303627 : 1477303626 : 01 Oct 2015 : ?Editorial design is the art of storytelling, and DJ's brand of it is uniquely American. Western American. It starts out slow and builds. It wins you with a bit of humility (almost ?shucks-gee-whiz') and then comes back at you with a surprise punch. The pacing and analogies feel like a Will Rogers narrative. . . . When he first began presenting his work to his London Pentagram partners, they thought he could have just as easily been from the moon. But the storytelling was so strong, so funny, so completely designed but guileless at the same time that the Londoners, and the rest of us, found ourselves confronted with something real, authoritative, and probably definable only as pure American Graphic Design.??Paula Scher, from the introductionAn internationally renowned graphic designer and partner in Pentagram, the world's most famous graphic design firm, DJ Stout is a fifth-generation Tex