Value Creation of Firm-Established Brand Communities 9783834921239 | Klarna UK

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Brand

Gabler verlag

Value Creation of Firm-Established Brand Communities : Gabler Verlag : 9783834921239 : 3834921238 : 11 Dec 2009 : Philipp Wiegandt empirically analyzes the effects the creation of a firm-established brand community has on the brand loyalty and word-of-mouth communication of its members over time. He finds that establishing a firm-established brand community creates value for both ? the company and their customers.

61.99 GBP

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