The Elephant in the Room : Oxford University Press : 9780195187175 : 0195187172 : 09 Mar 2006 : In The Elephant in the Room, Eviatar Zerubavel sheds new light on the social and political underpinnings of silence and denial - the keeping of "open secrets." The author shows that conspiracies of silence exist at every level of society, ranging from small groups to large corporations, from personal friendships to politics. Drawing on examples from newspapers and comedy shows to novels, children's stories, and film, the book travels back and forth across different levels of social life, and from every-day moments to large-scale events. At its core, The Elephant in the Room helps us understand why we ignore truths that are known to all of us. Zerubavel shows how such conspiracies evolve, illuminating the social pressures that cause people to deny what is right before their eyes. We see how each conspirator's denial is symbiotically complemented by the others', and we learn that silence is us