Surfing the Global Tide : Automotive Giants and How to Survive Them

Category

Highway & traffic engineering

Store

Wordery

Brand

Palgrave macmillan uk

Surfing the Global Tide : Automotive Giants and How to Survive Them : Palgrave Macmillan : 9781349367863 : 1349367869 : 22 Apr 2009 : Car manufacturing epitomizes modern industry, yet the overall perspective has been lost in speculation and self-promotion. Based on six years of research, this book is the first in years to reassess the industry. The result is a paradigm that quantifies the fundamental economies of scale and firm organizational structure.

44.99 GBP