Sports-Talk Radio in America : Routledge : 9780789025906 : 0789025906 : 11 Oct 2006 : An inside look at the hosts, hot spots, and history of sports-talk radio Sports-Talk Radio in America looks at major-, medium-, and small-market stations across the United States that feature an all-sports format, with a focus on the unique personalities and programming strategies that make each station successful. Broadcasters, journalists, and academics provide insight on how and why this media phenomenon has become an important influence of American culture, examining the ?guy talk? broadcasting approach, the traditional sports-emphasis approach, ?HSOs? (hot sports opinions), localism in broadcasting, how sports talk radio builds ?communities? of listeners, and how reckless, on-air comments can actually build ratings. For better of worse, millions of (mostly) male listeners indulge their obsession with sports to the exclusion of virtually everything else available on the radio dial-music, news, a