Sponsorship Strategy : Sports Career Press : 9781735173177 : 1735173177 : 16 Jul 2020 : Great strategy means the difference between success and failure in sponsorship. Sponsorship Strategy offers a road map to sponsorship success.Combining his decades of sponsorship experience with the insights of industry insiders, Ken Ungar, president and founder of CHARGE, developed Sponsorship Strategy: Practical Approaches to Powerful Sponsorships as a resource to anyone wanting to up their game in sponsorship. This book blends sponsorship research and relevant strategies with real-world experience to help sports organizations, nonprofits and corporate brands achieve the best business results. Sponsorship Strategy offers straightforward advice, including how to identify the best audience for sponsorship, enhance a sponsor's brand image and leverage unique strategies like B2B and corporate social responsibility. For the professional starting out in sponsorship, this book provides the fundamentals