So Fetch : Dey St. : 9780063276161 : 006327616X : 16 Jan 2024 : From the New York Times bestselling author of Seinfeldia comes the totally fetch story of one of the most iconic teen comedies of all time, Mean Girls, revealing how it happened, how it defined a generation, "like, invented" meme culture, and why it just won't go away, filled with exclusive interviews from the director, cast, and crew. Get in, loser. We're going back to 2004. It's been 20 years since Mean Girls made "fetch" happen. But, Mean Girls was never meant to be the global phenomenon it became. Given a mid-Spring release date-the film industry's equivalent of a wasteland-and up against the much more hyped 13 Going on 30, the studio, writer Tina Fey, and director Mark Waters, could only hope that their little film would be a modest success at best. Despite the odds, and thanks in no small part to Fey's infinitely quotable script and the burgeoning social media era, Mean Girls has gone to be one of the biggest pop