Security and Privacy in User Modeling : Springer : 9781402011306 : 140201130X : 31 Jan 2003 : User-adaptive (or "personalized") systems take individual character­ istics of their current users into account and adapt their behavior ac­ cordingly. Several empirical studies demonstrate their benefits in areas like education and training, online help for complex software, dynamic information delivery, provision of computer access to people with dis­ abilities, and to some extent information retrieval. Recently, personal­ ized systems have also started to appear on the World Wide Web where they are primarily used for customer relationship management. The aim hereby is to provide value to customers by serving them as individuals and by offering them a unique personal relationship with the business. Studies show that web visitors indeed spend considerably more time at personalized than at regular portals and view considerably more web pages. Personalized sites in general also draw more visito