RX For Business : 9780595478200 : 28 Sep 2008 : Rx for Business: Thinkivity is a dynamic new way of thinking for harnessing the power of creativity within organizations seeking an enterprise-wide road map for change. In addition to building internal processes for continuous improvement, it is an effective, convincing guide for enabling deeper and more meaningful connections with a company's key customers. With the second book of her Rx for Business series, Sandra Evans introduces the revolutionary Thinkivity continuum, an internal workflow system that builds a strong bridge between the internal processes of a business and the external relationships with customers, partners, and services. Drawing on her experiences of more than two decades as a manager and change agent for some of the most dynamic corporations in the United States, Evans has created a pragmatic and well-thought-out model for using creative thinking to connect a company's vision with its customers' most urgent needs. B