Revenue Management By Ian Yeoman, Una McMahon-Beattie 9780230241411

Category

Accounting

Store

Wordery

Brand

Palgrave macmillan uk

Revenue Management : Palgrave Macmillan : 9780230241411 : 0230241417 : 15 May 2010 : Pricing is about deciding your market position whereas revenue management is the strategic and tactical decisions firms take in order to optimize revenues and profits. This book offers insights into research, theories, applications and innovations and how to makes these work in different industries.

109.99 GBP