This ultra-smooth On Your Collar Matte Lipstick formula glides on lips like a dream and delivers instant, rich, long-lasting colour that stays comfortably in place without drying out your pout.In an independent study of 32 consumers: - 100% said the product had instant payoff and rich color intensity. - 100% said the product had an ultra-creamy, smooth glide application. - 97% said the product had a comfortable, soft, lightweight feel on lips throughout wear. - 94% said the product did not bleed. TEST RESULTS In an independent study of 32 consumers: 100% said the product had instant payoff and rich color intensity. 100% said the product had an ultra-creamy, smooth glide application. 97% said the product had a comfortable, soft, lightweight feel on lips throughout wear. 94% said the product did not bleed.