Create your own vivid illusions with this mix of six mattes and shimmers that you can wear from daylight to midnight. Each curated palette is inspired by Ari's signature eye looks and features talc-free, ultra-blendable, silky formulas that deliver a lightweight feel and maximum color payoff. Creamy, smooth application delivers optimal wear. The creative possibilities are limitless.In an independent study of 29 consumers: - 100% said the product had buildable intensity. - 100% said the product was not patchy in application. - 93% said the product was ultra-blendable, applies without skipping or dragging. - 93% said the product had a smooth, creamy, silky texture.