Promoting Nonprofit Organizations : Routledge : 9780415899277 : 0415899273 : 15 May 2013 : Promoting Nonprofit Organizations is a practical guide to developing and implementing a strategic public relations program to enhance a nonprofit's reputation. The ways in which businesses ? both for-profit and not-for-profit ? communicate with customers has changed dramatically in recent years. Coupled with economic uncertainty, nonprofits have had to adopt a leaner operational mode, further underlining the need for organizations to take advantage of all the promotion strategies available to them. This book: Discusses why public relations and reputation management go hand-in-hand with marketing effortsOffers a step-by-step guide to develop a public relations strategyConsiders the importance of nonprofit sustainable citizenshipProvides tips for reputation enhancement using a range of tools, such as social media and board ambassadorshipGuides the reader in developing a reputation approach to cri