Product Details Paradigme, the new signature masculine fragrance by Prada. ;A fragrance that transcends traditional preconceptions by askingwhat if theres another way? A question as an invitation to experiment and open new perspectives.; Confidence is redefined as curiosity, strength as finesse, and success as the freedom to create your paradigm. Another way to name a fragrance Paradigme : [pa-ruh-dym] noun. A new perspective. A new way of thinking, doing, being. An augmented anagram of Prada creating a direct connection with our feminine icon: Paradoxe. Another way to compose a fragrance Paradigme Eau de Parfum rethinks the traditional way to create a fragrance. The master perfumers Marie Salamagne, Bruno Jovanovic, and Nicolas Bonneville decided to open a new olfactive paradigm by inverting the traditional fragrance composition architecture, tracing from the bottom up in a reversed pyramid; a symbolic echo of the iconic Prada triangle itself. The result is an avant-garde yet high