Power of Surge : Advantage Media Group : 9781642258110 : 1642258113 : 18 Apr 2024 : 2024 North American Book Award Silver - Business Entrepreneurial2024 Goody Business Book Awards - Gamechanger2024 Goody Business Book Awards - Technology2024 Best Book Award - FinalistFor CEOs and investors in small to midsize B2B software companies, this book provides a clear blueprint for transforming your marketing to unleash hidden value, especially leading up to a transaction or exit event.Based on over thirty years of experience leading major technology company transformations, the author outlines a strategic approach to marketing using the Power of SURGE-Strategy, Unity, Reputation, Gains, and Efficiency. Learn how to develop a customer-centric strategy tailored to your unique business situation, achieve radical alignment across sales, marketing, and customer success, establish a compelling competitive market position and brand reputation with customers, unlock hidden revenue streams, and build a