Power of PR: PR for Small Businesses : Making Magic Happen Academy : 9780648303794 : 05 Jan 2018 : What is PR? It's not just a buzz word. PR can launch your start-up, create brand awareness and recognition for your SME, boost your profile as a leading expert and increase your sales. Candice Meisels is a Virtual PR Consultant and Director specialising in startups and small to medium business. Candice has written a short, user-friendly and sharp book for start-ups and SMEs to help them understand: . What is PR? How can you use its power? . How can you personify your business and give it a voice? . Learn how to share your story and message with your target audience by using the media. Whether you decide to do your own PR or get a PR consultant on board, Candice helps you to understand the world of PR and how it can grow your business and bottom line.